Currently they are spend way more than they are making though. They owe a few £million, but so did Moon Pig and that sold its way out of debt. I think they are just waiting for one of the big boys to buy them, but any of the big boys that know anything about alarms will know that the company is not worth its debt ( if I found a few £million stuffed down the back of my sofa Veritat would be the last place I would be thinking of investing it). So atm they will carry on and hope the profit catches up with the debt.
The things they have going for them is the ads seem good, they have a very quick turn around for installation, and the the people running it are ruthless marketing salesman. Because the ARC is NSI approved, the try to bamboozle the customer into thinking they are.
In reality the kit is real tat and nothing like the adds would have you believe, the people installing it are shaved monkeys that did a weeks training on how to screw tat to the wall, and the sales is all smoke and mirrors. They dont have snowballs chance in hell of getting NSI non of their staff are CRB checked, and none of the tat they install is EN50131.