On the topic of £10 profit. This is worth a watch, even if your employed or a customer similar things apply.
There are things a lot of people don't consider from the other POV, like how much it costs to send you as an employed engineer to a job in the first place. Or how much time has gone into that job before you rock up in your van.
Similar considerations from a customers POV, if your looking at a system on price alone then consider how much of that price is related to kit quality. Businesses can only survive by making a profit after paying the wages.