James?
Anyway. Being ones own boss can be very exciting but equally the most depressing thing. It is a lonely place to be, especially if you have staff and shareholders to keep happy. The buck stops with you.
Council work, forget it. The time and things you will need such as CHAS or Safe contractor and the likes is just a ton of money that you haven't got to get the health and safety manuals written and all the associated fees. You also have no track record with selling to that customer type and chance of you getting any really successful tenders is a low one. A lot also look at your accounts, there is no way the council will trust a start up without cash reserves over an established player with a good net worth.
This industry isn't plumbing, it's nothing like it and funny enough I thought of you earlier today. I asked our M&A firm how they had got along with an email broadcast to some insolvency practitioners and administrators for us taking over some alarm companies. In a week we have had interest from over 40 companies who have traded for a few years and are on the verge of being bust.
Established players who are switched on will outwit you at practically every corner. I know gold’s that will bang an alarm in for £60/£100 and subsidise the installation to win the contract and wait for the £15-£25 a months to catch up 12/18 months down the line. Do you have the cash to compete with this? If not, why on earth would a customer choose you at £499 + VAT and an unknown when they could have a big brand name at bargain bucket price without the worry or capex. Unlikely ADT will go bust but you are a risk to a prospect.
Like I said I aren't trying to be negative but I think you are potentially stepping into the lion’s den and heading for a beating and being eaten alive, heavily in debt and genuinely not something I'd like to happen.
He's confusing me with another fat *******